Stone of the Month

April's birthstone is diamond. Save 20% on all diamond jewelry during the month of April!

Diamonds have been known since antiquity. The Greeks named this gemstone adamas, meaning invincible. Diamonds are formed about 100 miles or more below the Earth's  surface and delivered to the surface by volcanic eruptions. Diamonds are made of a single element- carbon. Under the immense heat and pressure far below the Earth’s surface, the carbon atoms bond in a unique way that results in diamonds’ beautiful and rare crystalline structure. Most diamond formation probably took place in the first couple billion years of the Earth's history!

The world’s love of diamonds had its start in India, where diamonds were gathered from the country’s rivers and streams. Some historians estimate that India was trading in diamonds as early as the fourth century BC. In the first century AD, the Roman naturalist Pliny is quoted as having said, “Diamond is the most valuable, not only of precious stones, but of all things in this world.” One of the first recorded uses of a diamond engagement ring was in 1477. Archduke Maximilian of Austria proposed to Mary of Burgundy with a ring set with thin, flat pieces of diamonds in the shape of an “M.”