Stone of the Month

February's birthstone is Amethyst. Save 20% on all Amethyst jewelry!

The word amethyst comes from the Greek word “amethystos” meaning “not drunk,” and was believed to prevent its wearers from intoxication. Purple has long been considered a royal color, and amethyst has been found among the possessions of royalty throughout the ages. A large Amethyst is among the closely guarded gemstones in the British Crown Jewels. Leonardo Da Vinci wrote that amethyst was able to dissipate evil thoughts and quicken the intelligence. The gift of Amethyst is symbolic of protection and the power to overcome difficulty. It is said to strengthen the bond in a love relationship, so it is an ideal anniversary gift.